Tuesday, December 6, 2011

Dolly Parton's Imagination Library Reveals New Website

New Online Features Promise Better Service For All

PIGEON FORGE, TN – We here at Dolly Parton’s Imagination Library is excited to announce the launch of our brand new website. Recent additions have improved our registration process, spotlight affiliate successes, and enabled sharing of Imagination Library news across social networks with just one click.
Due to a growing number of requests to replicate Dolly Parton's the Imagination Library program in new communities, the “Start A Program” form was introduced to help get the process rolling. From there, view informational videos, download helpful documents and presentations built to help with each step of the replication process. For example, potential new champions are automatically assigned a Regional Director to help them each step of the way. 
In addition, the state of the art “Cost Estimator Tool” combines census data, custom Google Maps, and an algorithm that instantly calculates the estimated cost of program launch with a 5-year projected cost based on program growth. Starting a program has never been this easy!

The online registration rates for the Imagination Library doubled in 2011 alone! 
With such a large number, a new and improved online registration system has been designed to increase that amount once again for 2012. To do that, we have cut registration time in half and implemented more user friendly means of producing more accurate data. Now, before parents submit their child’s information, the system checks for: duplicate information, eligibility, and a verified address to ensure book delivery. To make it even better, we will be rolling this feature out for Canada and the United Kingdom very soon!

A brand new Champion Spotlight was created to bring attention to those working hard for their community. In this section, visitors can read of successes, find contact information, use an interactive map, and meet the Regional Director for their area.

A “Chalkboard Ticker” has been installed on the site’s homepage so that viewers can be updated in real-time to know how many children are registered in each country. Users can also get rid of any language barrier with a Google Translate feature that translates nearly any language to another. Finally, a Tool Bar has been added to the bottom of the page that makes following the Imagination Library’s social networks easy (the Tool Bar is still in BETA testing and currently available in the U.S. only).
S.D. Professionals, the website designers and developers, have been Imagination Library partners for more than ten years. They began transforming the program in 2005 with the introduction of an online book ordering system. The new system allowed for the Imagination Library’s international expansion into Canada and the United Kingdom, as well as accommodating more than 700,000 book orders each month.
To see the new site and browse around, visit
For more technical information regarding our new features, checkout SD Professionals blog